Located in Dallas, TX, At Home is a $1B big box retailer focused on the home décor market. With 123 stores in 30 states, At Home dominates category selection in home décor. Average stores have 120,000 sq ft of retail space and carry 50,000 skus. Originally operating as Garden Ridge Pottery the company was purchased by AEA Investors in 2011 and has undergone a massive turnaround and transformation. It was renamed At Home in 2014 and went public in 2016.
At Home has been a remarkably successful turnaround. Part of that success was having a solid 5 year plan and executing on that plan. As 2016 came to a close, At Home was nearing the end of their original 5 year plan and needed to look forward to the next 5 years. A key part of that forward look was having a strong understanding of the competitive landscape.
Maven Associates was engaged to develop detailed profiles of 20 competitors and to assess where At Home stood in the broad competitive landscape. Thru a combination of online research, store visits and extensive interviews, Maven was able to provide a clear view of At Home’s position in the retail home décor market. Several opportunities to close gaps with competitors were identified and prioritized.