Located in Neodasha, KS, Cobalt Boats is the nations premier manufacturer of luxury recreation and pleasure cruising boats. With boats ranging in size from 20ft to 40ft and an average selling price of $120k, Cobalt’s distinctive boats can be seen on lakes and harbors throughout the world. A second generation family business, Cobalt Boats is the perfect blend of manufacturing prowess and artisanship.
The market for stern drive boats (ie boats with the motor in the boat and prop in the rear of the boat) has been in a long term decline with boat ownership shifting to pontoon boats and outboard motors. Cobalt was looking for an outside advisor to help them chart a course for the sustained profitable growth of the business.
Maven Associates completed an extensive strategic review of the boating market and Cobalt’s position in the market. Thru customer interviews and a large customer survey, research and analysis on the boating market and conversations with the Cobalt dealer network, Maven was able to develop a strategic roadmap for the executive team.