Located in Toronto, Canada, PointClickCare (PCC) is the number one provider of software to the long term care industry in North America. PCC’s cloud based software is a comprehensive billing and operations platform for skilled nursing, assisted living and critical care facilities. PointClickCare is a portfolio company of JMI Equity.
PCC is the dominant player in the long term care software market. It’s software is used by most of the largest long term care facilities in North America. In contrast, PCC had historically struggled to grow the independent (single facility) segment of the market. Maven was engaged to help the PCC executive team develop a strategy for increasing the growth of that independent market.
The project centered around a large scale survey of all long term care providers, both large and small. The goal was to understand, at a detailed level, how the needs of large long term care companies differed from smaller companies.
Through analysis of the survey, the team was able to provide practical recommendations for changes to pricing, marketing, product configuration and implementation that led to significant growth.