Expertise: Pricing Strategy

- Founding Partner, Novo Management Consultants
- Senior Consultant, Delta Partners
- Consultant, Bain & Company
- Active Angel investor (>15 start-ups across US, Asia)
- B.tech, Indian Institute of Technology, IIT Kharagpur
- National Math Olympiad winner, India
Representative Projects
- Led re-org for growth exercise for the 2nd largest Credit bureau in the world. Complete analysis and re-design of functions and roles & responsibilities
- Commercial turnaround (pricing, products & services, campaigns, sales) across more than 15 countries for the largest Telco group in Middle east & Africa
- Market entry strategy (India) for one of the largest Tire manufacturers in the world
- Commercial Due Diligence for an India based BPO for the largest financial services player in US
- Net Promoter score analysis for one of the largest retail chains in the US. Created a product matrix at an SKU level
- Complete Analytics and Business Intelligence Unit set up the 2nd largest Telco group in Middle East & Africa. Involved liasoning with all CXOs and two external tech vendors
Expertise
Industries
- Consumer Products
- Financial Services
- Manufacturing
- Private Equity
- Retail
- Telecom
Project Types
- Growth Strategy
- International Expansion
- Commercial Strategy
- Pricing
- Consumer Behavior Analytics
- Organizational Design
- Due Diligence
Representative Clients
Companies
- Vodafone Group
- TransUnion Canada
- MTN Group
- Walmart
- Zain Group
- Goldman Sachs
- Bharti Airtel
- Raymond Industries
- Click.ai
PE Firms
- Bain Capital
- Delta Partners

- Owner, ORCA Consulting LLC
- Case Team Leader, Bain & Company
- Senior Associate, Pricewaterhouse Coopers LLC
- Engineer, Northrop Grumman
- MBA, Booth (U Chicago), concentration in entrepreneurship
- BS, Mechanical Engineering, UCLA
- Minor, Accounting, UCLA
Representative Projects
- Built recommendation for market entry of new product in innovation department of $26B consumer goods company
- Led development of international portfolio strategy for $3.5B global manufacturing company prioritization of growth, sustain, divesture of multiple recent acquisitions
- Created new US pricing strategy for newly created pricing team at $24B consumer goods company and integrated new pricing vendor into process
- Built recommendation for market entry into new health care space for national retail company based on assessment of current landscape and future health care trends
- Conducted a 1-week due diligence of a PE acquisition target in the conference management space
- Conducted a 1-week due diligence of a PE acquisition target in the software registration space
- Conducted a 1-week due diligence of a PE acquisition target in the health care services space
Expertise
Industries
- Agriculture
- Business Services
- Consumer Products
- Financial Services
- Manufacturing
- Retail
- Technology
Project Types
- Growth Strategy
- Due Diligence
- M&A
- Pricing Strategy
Representative Clients
Companies
- McDonalds
- Kraft Heinz
- CVS
- Walmart
- Regal Beloit
- Nutrien
PE Firms
- Carlyle Group
- Pamlico Capital
- Gemspring Capital
- GTCR
- Sterling Partners

- Founder, Radii Group
- Head of Industry Expansion, Kinnek
- Case Team Leader, Bain & Company
- Senior Analyst, Analysis Group
- MBA, MIT Sloan
- MA, Economics, Boston University
- BA, Economics, and BS, Electrical Engineering, University of Michigan
Representative Projects
- Built M&A function of new corporate venture arm, then co-led deals in FinTech and B2B platforms, including ~$20M in closed deals
- For several venture funds, explored new investment categories and potential investment opportunities, standardized financial planning and owned portfolio tracking
- Provided company diligence, and post-merger support for several investments by corporate fund
- Created strategy and roadmap for Shared Services of top Corporate Incubator
- Project-managed stand up and execution of Global and U.S. pricing strategy for CPG multinational
- Supported three Media startups in fundraise, including cap tables, board materials and board presence
- Built complex 1- and 5-year financial models for several CPG/retail clients (including 3-statement)
- Worked with several clients to build business models and projections to commercialize disruptive tech
Expertise
Industries
- B2B Platforms
- Consumer Products
- Defense
- FinTech
- Private Equity
- Quick Service Retail
- Retail
- Technology
- Venture Capital
Project Types
- Growth Strategy
- Venture Capital
- M&A
- Financial Modeling
- Due Diligence
- Operating Model Design
- Pricing Strategy
Representative Clients
Companies
- McDonald’s
- AB-InBev
- IBM
- Macy’s
- SAIC
- Farmer’s Fridge
PE Firms
- AB-InBev Corporate Ventures (Z-Tech Ventures; ZX Ventures)
- Store No 8 (Wal-Mart Corporate Venture)
- Slow Ventures
- Route 66 Ventures

- Director, Mattel (Sales & marketing for Target account)
- Case Team Leader / Consultant / Senior Associate Consultant / Associate Consultant, Bain & Company
- MBA, Kellogg School of Management @ Northwestern University
- BEng, Management Science & Engineering, Stanford University
Representative Projects
- At Mattel, built a comprehensive view of Mattel’s retail performance annually at Target. Advised Sr Execs at Target on best promotional retail strategy in-store and online to promote products from ~15 Mattel brands.
- For a Fortune 50 drugstore retailer, acted as Engagement Manager for a market landscape/competitive deep-dive project specifically focused on improving profitability overall through increased loyalty in pharmacy
- For a US-based Fortune 100 retailer built a competitive landscape of the Beauty space and evaluated ~40 companies for inorganic acquisition.
- For ~$10B Beauty company, developed a comprehensive view of the Luxury & Prestige cosmetics market landscape including consumer-driven market segmentation, and opportunity identification in 8 market segments based on primary and secondary research
- Medical Devices: For a Fortune 500 leader in Medical Devices, created pricing strategy for Marketing department of $1B division through primary and secondary research
- Arts & Crafts: Revised procurement strategy for SVP of Procurement overseeing $300M budget and 50+ vendors, resulting in $14M savings
- Private equity: Performed diligence on 9 different acquisition targets (mostly consumer-facing organizations) through 1,000+ customer and expert cold-calls.
Expertise
Industries
- Agriculture
- Arts & Crafts
- Beauty
- Beverages
- Fashion
- Gardening
- Medical Devices
- Pharmaceuticals
- Retail
- Telecom
- Toys
- Vision Services
Project Types
- Growth Strategy
- Consumer Strategy
- Marketing
- Profit Improvement
- Pricing Strategy
- Due Diligence
Representative Clients
Companies
- Target (customer)
- Nestle
- Mars
- Kohl’s
- Walgreens
- Motorola
- Medtronic
- Express Scripts
- Shiseido
- Vera Bradley
- Wilton
- Burpee
PE Firms
- Anchor Partners
- Ares Management