Industry: Advertising & Media

Founder, Viking Vision Consulting
Global Strategy Director, AB InBev
Strategy Director, Mattel
Strategy Senior Manager, Mars, Inc.
Consultant, Bain & Company
MBA, Columbia Business School
BS, Mathematics, The University of Texas at Austin
BA, Economics, The University of Texas at Austin
Representative Projects
- Developed a multi-year regression-based forecast and conducted portfolio analysis to identify growth and margin improvement opportunities for a ~$350M consumer durables business
- Defined and developed the data and analytics service portfolio and supported the Tableau implementation for the largest public healthcare system in the United States
- Developed investor pitch deck for the cosmetics division carve-out of a $600M+ consumer products business
- Led development of the 5-year strategic plan for the Asia Pacific unit of a $4B+ global consumer products company
- At AB InBev, created 10-year total forecast and scenario development tool to support long-range strategic planning and CAPEX investment prioritization
- At Mattel, led diligence and post-acquisition integration efforts of a children’s tablet and software manufacturer
Expertise
Industries
- Consumer Products
- Media & Entertainment
- Packaged Food & Beverage
- Restaurants
- Retail
- Toys & Games
Project Types
- Growth Strategy
- Profit Improvement
- Marketing
- Analytics
Representative Clients
Companies
- $350M+ privately held emergency vehicle lighting company
- $600M+ consumer products company
- $48M+ global consumer products company
- NYC Health & Hospitals

Advisor, Redstone Road LLC
Executive, Palantir Technologies
Founder, Pure Growth Partners
Principal, Bain & Company
MBA, Wharton School of Business
BA, Economics, Princeton University
Representative Projects
- Transformed of one of America’s leading luxury brands, resulting in 25% profit uplift, 4x EBITDA increase, and 70% reduction in outstanding debt
- Drove digital transformation of portfolio of media brands, driving >$20MM savings by integrating edit teams, developing new digital products, transforming customer acquisition, and eliminating under-performing publications
- Conducted 30 diligences across multiple industries, ranging from 2 weeks <$100MM to multi-month, multi-billion dollar highly complex acquisitions
- Led diligence process for the Singapore Ministry of Finance to select a best-qualified developer to build the world’s largest casino resort
- Led successful bid for large regional payments processing system, including developing proprietary forecasts for evolution of credit and debit markets, and extensive diligence of legacy internal IT systems
- Developed 100-day plan for successful post-merger integration of two, multi-site heavy industrial manufacturers
- Created new opportunity screen for one of the nation’s leading CPG manufacturers
- Created, launched, and marketed celebrity-backed beverage, from initial concept through formulation, testing, and successful distribution in 40k doors
Expertise
Industries
- Media
- Technology
- Luxury
- Consumer Products
- Retail
- Data & Analytics
- Payments
- Financial Services Technology (Fintech)
Project Types
- Growth Strategy
- M&A Strategy
- Marketing
- Business Development
- Organizational Design
- Due Diligence
Representative Clients
Companies
- Meredith Company
- Mack Weldon
- David Webb
- Conde Nast
- Anomaly Corporation
- American Kennel Club
- Dresser-Rand
- Vocativ
- MTV Viacom
- NASDAQ
- SourceMedia
Companies
- Blackstone Group
- Bain Capital
- Advent International
- Warburg Pincus
- Silver Lake

Independent Consultant, Estee Lauder Companies and Macy’s
Director, What If Innovation
Principal, Bain & Company
Consultant, Bridgespan Group
MBA, Stanford Graduate School of Business
BA, Public Policy, Brown University
Representative Projects
- Led development of a full potential growth strategy for ~$700M PE owned consumer products company to drive increased profitability
- Created global supply chain strategy for multi-branded clothing retailer
- Developed growth and channel strategy for a growing media business
- Generated consumer insights for consumer health business in the pain category
- Developed an innovation roadmap for <$100M PE-owned consumer products company to drive category expansion
- Designed new salesforce strategy for a major pharmaceuticals company
- Created full potential growth strategy for the US division of a global HR services business
- Led implementation of a digitally-oriented customer loyalty strategy for retailer
- Drove transformation program focused on organization, process, and technology for multi-branded beauty company
- Built an omnichannel growth strategy for department store chain
- Managed a successful post-merger integration effort within the research and advisory industry
Expertise
Industries
- Advertising & Media
- Consumer Products
- Pharmaceuticals
- Retail
- Technology
Project Types
- Growth Strategy
- Innovation
- Transformation
- Process Improvement
- Organizational Design
- Customer Loyalty
Representative Clients
Companies
- Yankee Candle
- ThinkThin
- Estee Lauder
- Sanofi
- HP
- Warner Music Group
- Macy’s
- Liz Claiborne
- Pfizer
- Sirius Radio (pre XM merger)
- Manhattan Mini Storage
- Adecco Group
PE Firms
- TSG Consumer
- Madison Dearborn Partners
- Worked in Bain’s Private Equity Group early in career