Industry: Advertising & Media

Founder, Viking Vision Consulting

Global Strategy Director, AB InBev

Strategy Director, Mattel

Strategy Senior Manager, Mars, Inc.

Consultant, Bain & Company

MBA, Columbia Business School

BS, Mathematics, The University of Texas at Austin

BA, Economics, The University of Texas at Austin

Representative Projects

  • Developed a multi-year regression-based forecast and conducted portfolio analysis to identify growth and margin improvement opportunities for a ~$350M consumer durables business
  • Defined and developed the data and analytics service portfolio and supported the Tableau implementation for the largest public healthcare system in the United States
  • Developed investor pitch deck for the cosmetics division carve-out of a $600M+ consumer products business
  • Led development of the 5-year strategic plan for the Asia Pacific unit of a $4B+ global consumer products company
  • At AB InBev, created 10-year total forecast and scenario development tool to support long-range strategic planning and CAPEX investment prioritization
  • At Mattel, led diligence and post-acquisition integration efforts of a children’s tablet and software manufacturer

Expertise

Industries

  • Consumer Products
  • Media & Entertainment
  • Packaged Food & Beverage
  • Restaurants
  • Retail
  • Toys & Games

Project Types

  • Growth Strategy
  • Profit Improvement
  • Marketing
  • Analytics

Representative Clients

Companies

  • $350M+ privately held emergency vehicle lighting company
  • $600M+ consumer products company
  • $48M+ global consumer products company
  • NYC Health & Hospitals

Advisor, Redstone Road LLC

Executive, Palantir Technologies

Founder, Pure Growth Partners

Principal, Bain & Company

MBA, Wharton School of Business

BA, Economics, Princeton University

Representative Projects

  • Transformed of one of America’s leading luxury brands, resulting in 25% profit uplift, 4x EBITDA increase, and 70% reduction in outstanding debt
  • Drove digital transformation of portfolio of media brands, driving >$20MM savings by integrating edit teams, developing new digital products, transforming customer acquisition, and eliminating under-performing publications
  • Conducted 30 diligences across multiple industries, ranging from 2 weeks <$100MM to multi-month, multi-billion dollar highly complex acquisitions
  • Led diligence process for the Singapore Ministry of Finance to select a best-qualified developer to build the world’s largest casino resort
  • Led successful bid for large regional payments processing system, including developing proprietary forecasts for evolution of credit and debit markets, and extensive diligence of legacy internal IT systems
  • Developed 100-day plan for successful post-merger integration of two, multi-site heavy industrial manufacturers
  • Created new opportunity screen for one of the nation’s leading CPG manufacturers
  • Created, launched, and marketed celebrity-backed beverage, from initial concept through formulation, testing, and successful distribution in 40k doors

Expertise

Industries

  • Media
  • Technology
  • Luxury
  • Consumer Products
  • Retail
  • Data & Analytics
  • Payments
  • Financial Services Technology (Fintech)

Project Types

  • Growth Strategy
  • M&A Strategy
  • Marketing
  • Business Development
  • Organizational Design
  • Due Diligence

Representative Clients

Companies

  • Meredith Company
  • Mack Weldon
  • David Webb
  • Conde Nast
  • Anomaly Corporation
  • American Kennel Club
  • Dresser-Rand
  • Vocativ
  • MTV Viacom
  • NASDAQ
  • SourceMedia

Companies

  • Blackstone Group
  • Bain Capital
  • Advent International
  • Warburg Pincus
  • Silver Lake

Independent Consultant, Estee Lauder Companies and Macy’s

Director, What If Innovation

Principal, Bain & Company

Consultant, Bridgespan Group

MBA, Stanford Graduate School of Business

BA, Public Policy, Brown University

Representative Projects

  • Led development of a full potential growth strategy for ~$700M PE owned consumer products company to drive increased profitability 
  • Created global supply chain strategy for multi-branded clothing retailer 
  • Developed growth and channel strategy for a growing media business
  • Generated consumer insights for consumer health business in the pain category
  • Developed an innovation roadmap for <$100M PE-owned consumer products company to drive category expansion
  • Designed new salesforce strategy for a major pharmaceuticals company 
  • Created full potential growth strategy for the US division of a global HR services business 
  • Led implementation of a digitally-oriented customer loyalty strategy for retailer
  • Drove transformation program focused on organization, process, and technology for multi-branded beauty company 
  • Built an omnichannel growth strategy for department store chain 
  • Managed a successful post-merger integration effort within the research and advisory industry

Expertise

Industries

  • Advertising & Media
  • Consumer Products
  • Pharmaceuticals
  • Retail
  • Technology

Project Types

  • Growth Strategy
  • Innovation
  • Transformation
  • Process Improvement
  • Organizational Design
  • Customer Loyalty

Representative Clients

Companies

  • Yankee Candle
  • ThinkThin 
  • Estee Lauder
  • Sanofi
  • HP
  • Warner Music Group
  • Macy’s
  • Liz Claiborne
  • Pfizer
  • Sirius Radio (pre XM merger)
  • Manhattan Mini Storage
  • Adecco Group

PE Firms

  • TSG Consumer
  • Madison Dearborn Partners
  • Worked in Bain’s Private Equity Group early in career