Industry: Cannabis

Representative Projects

• Drove the innovation, R&D, supply chain, merchandising and consumer experience for $2.5B sports company
• Led the omni-channel strategy and team for 450 retail door openings and $300M in digital sales transforming the consumer experience and segmentation
• Built new customer segmentation for $1.1B marketplace focused on profitable growth: acquisition costs, lifetime value, referral economics
• Built new brand positioning for a $300M on-line consumer goods brand.  Shifted to a premium, higher margin position with strong CLV and loyalty characteristics.
• Rebuilt the strategy and shareholder economics for faltering $2.3B on-line retailer of household goods.  
• Conducted due diligence, built shareholder value model, wrote IPO book for $100M Cannabis company
• Built $20M real estate portfolio identifying properties, price, and operational priorities returning 22% annually.  
• Complete overhaul of brand, consumer experience, and lifetime value for $200M cannabis portfolio.  Drove 30% CAGR over the next two years.
• Due Diligence, negotiation, acquisition, and integration strategy for a $2.3B lifestyle footwear company and $250M Surf/lifestyle Brand