Industry: e-Commerce

Venture Partner, Praxis

CEO, Kammok

Lecturer, University of Texas

Consultant, IDEO

Consultant, Bain & Company

MBA, Stanford

MA Education, Stanford

BBA, Business Finance, University of Texas at Austin

WFR, National Outdoor Leadership School 

Representative Projects

  • Coached and advised executive team on organizational design and product development methodology
  • Led design for global network virtual convening; facilitated working sessions with stakeholders across several organizations and wrote proposal
  • Executed omni-channel retail strategy to grow revenues over 350%; grew direct-to-consumer sales while expanding retail footprint to several hundred doors across the U.S. and Canada
  • Designed and served as lead facilitator for a new career methodology and inaugural series of workshops delivered to over 400 participants 
  • Conducted six weeks of user research and workshops to inform service platform redesign for large US independent broker dealer
  • Led eight-person client team to design and launch change management plan for $12B aeronautics company transformation
  • Built strategic plan for youth services organization, enabling organization to increase placement capacity by over 40%

Expertise

Industries

  • Consumer Products
  • e-Commerce
  • Nonprofits
  • Retail

Project Types

  • Coaching and Facilitation
  • Design Thinking
  • Go-to-Market Strategy
  • Consumer Packaged Goods
  • e-Commerce
  • Organizational Design
  • Experience Design

Representative Clients

Companies

  • Ceresa
  • Capita 
  • Praxis
  • Kammok Gear
  • Stanford University
  • American Enterprise Institute
  • University of Texas
  • Openfields

  • Founder, TopFlight Ventures
  • SVP Strategy & Product, Oakley
  • Board Director, 2 public & 9 private
  • Director, Nike Subsidiaries
  • CEO, Jax Holdings
  • Manager, Bain & Company
  • MBA, Stanford
  • BS, Thermos Engineering, Harvey Mudd College

Representative Projects

  • Drove the innovation, R&D, supply chain, merchandising and consumer experience for $2.5B sports company
  • Led the omni-channel strategy and team for 450 retail door openings and $300M in digital sales transforming the consumer experience and segmentation
  • Built new customer segmentation for $1.1B marketplace focused on profitable growth: acquisition costs, lifetime value, referral economics
  • Built new brand positioning for a $300M on-line consumer goods brand.  Shifted to a premium, higher margin position with strong CLV and loyalty characteristics.
  • Rebuilt the strategy and shareholder economics for faltering $2.3B on-line retailer of household goods.  
  • Conducted due diligence, built shareholder value model, wrote IPO book for $100M Cannabis company
  • Built $20M real estate portfolio identifying properties, price, and operational priorities returning 22% annually.  
  • Complete overhaul of brand, consumer experience, and lifetime value for $200M cannabis portfolio.  Drove 30% CAGR over the next two years.
  • Due Diligence, negotiation, acquisition, and integration strategy for a $2.3B lifestyle footwear company and $250M Surf/lifestyle Brand

Expertise

Industries

  • Cannabis
  • Consumer Products
  • e-Commerce
  • Retail
  • Technology

Project Types

  • Consumer Experience
  • Growth Strategy
  • M&A Strategy
  • Product Innovation
  • Loyalty/Retention
  • Branding
  • Customer Segmentation
  • Due Diligence

Representative Clients

Companies

  • Nike
  • Oakley
  • Converse
  • Slang Worldwide
  • RedBubble
  • OverStock
  • Organa Brands
  • Skull Candy
  • Hurley
  • Bauer

PE Firms

  • Bain Capital
  • TPG Group
  • TopFlight Ventures