Industry: e-Commerce

Venture Partner, Praxis
CEO, Kammok
Lecturer, University of Texas
Consultant, IDEO
Consultant, Bain & Company
MBA, Stanford
MA Education, Stanford
BBA, Business Finance, University of Texas at Austin
WFR, National Outdoor Leadership School
Representative Projects
- Coached and advised executive team on organizational design and product development methodology
- Led design for global network virtual convening; facilitated working sessions with stakeholders across several organizations and wrote proposal
- Executed omni-channel retail strategy to grow revenues over 350%; grew direct-to-consumer sales while expanding retail footprint to several hundred doors across the U.S. and Canada
- Designed and served as lead facilitator for a new career methodology and inaugural series of workshops delivered to over 400 participants
- Conducted six weeks of user research and workshops to inform service platform redesign for large US independent broker dealer
- Led eight-person client team to design and launch change management plan for $12B aeronautics company transformation
- Built strategic plan for youth services organization, enabling organization to increase placement capacity by over 40%
Expertise
Industries
- Consumer Products
- e-Commerce
- Nonprofits
- Retail
Project Types
- Coaching and Facilitation
- Design Thinking
- Go-to-Market Strategy
- Consumer Packaged Goods
- e-Commerce
- Organizational Design
- Experience Design
Representative Clients
Companies
- Ceresa
- Capita
- Praxis
- Kammok Gear
- Stanford University
- American Enterprise Institute
- University of Texas
- Openfields

- Founder, TopFlight Ventures
- SVP Strategy & Product, Oakley
- Board Director, 2 public & 9 private
- Director, Nike Subsidiaries
- CEO, Jax Holdings
- Manager, Bain & Company
- MBA, Stanford
- BS, Thermos Engineering, Harvey Mudd College
Representative Projects
- Drove the innovation, R&D, supply chain, merchandising and consumer experience for $2.5B sports company
- Led the omni-channel strategy and team for 450 retail door openings and $300M in digital sales transforming the consumer experience and segmentation
- Built new customer segmentation for $1.1B marketplace focused on profitable growth: acquisition costs, lifetime value, referral economics
- Built new brand positioning for a $300M on-line consumer goods brand. Shifted to a premium, higher margin position with strong CLV and loyalty characteristics.
- Rebuilt the strategy and shareholder economics for faltering $2.3B on-line retailer of household goods.
- Conducted due diligence, built shareholder value model, wrote IPO book for $100M Cannabis company
- Built $20M real estate portfolio identifying properties, price, and operational priorities returning 22% annually.
- Complete overhaul of brand, consumer experience, and lifetime value for $200M cannabis portfolio. Drove 30% CAGR over the next two years.
- Due Diligence, negotiation, acquisition, and integration strategy for a $2.3B lifestyle footwear company and $250M Surf/lifestyle Brand
Expertise
Industries
- Cannabis
- Consumer Products
- e-Commerce
- Retail
- Technology
Project Types
- Consumer Experience
- Growth Strategy
- M&A Strategy
- Product Innovation
- Loyalty/Retention
- Branding
- Customer Segmentation
- Due Diligence
Representative Clients
Companies
- Nike
- Oakley
- Converse
- Slang Worldwide
- RedBubble
- OverStock
- Organa Brands
- Skull Candy
- Hurley
- Bauer
PE Firms
- Bain Capital
- TPG Group
- TopFlight Ventures