Industry: Toys
Founder, Viking Vision Consulting
Global Strategy Director, AB InBev
Strategy Director, Mattel
Strategy Senior Manager, Mars, Inc.
Consultant, Bain & Company
MBA, Columbia Business School
BS, Mathematics, The University of Texas at Austin
BA, Economics, The University of Texas at Austin
Representative Projects
- Developed a multi-year regression-based forecast and conducted portfolio analysis to identify growth and margin improvement opportunities for a ~$350M consumer durables business
- Defined and developed the data and analytics service portfolio and supported the Tableau implementation for the largest public healthcare system in the United States
- Developed investor pitch deck for the cosmetics division carve-out of a $600M+ consumer products business
- Led development of the 5-year strategic plan for the Asia Pacific unit of a $4B+ global consumer products company
- At AB InBev, created 10-year total forecast and scenario development tool to support long-range strategic planning and CAPEX investment prioritization
- At Mattel, led diligence and post-acquisition integration efforts of a children’s tablet and software manufacturer
Expertise
Industries
- Consumer Products
- Media & Entertainment
- Packaged Food & Beverage
- Restaurants
- Retail
- Toys & Games
Project Types
- Growth Strategy
- Profit Improvement
- Marketing
- Analytics
Representative Clients
Companies
- $350M+ privately held emergency vehicle lighting company
- $600M+ consumer products company
- $48M+ global consumer products company
- NYC Health & Hospitals
- Director, Mattel (Sales & marketing for Target account)
- Case Team Leader / Consultant / Senior Associate Consultant / Associate Consultant, Bain & Company
- MBA, Kellogg School of Management @ Northwestern University
- BEng, Management Science & Engineering, Stanford University
Representative Projects
- At Mattel, built a comprehensive view of Mattel’s retail performance annually at Target. Advised Sr Execs at Target on best promotional retail strategy in-store and online to promote products from ~15 Mattel brands.
- For a Fortune 50 drugstore retailer, acted as Engagement Manager for a market landscape/competitive deep-dive project specifically focused on improving profitability overall through increased loyalty in pharmacy
- For a US-based Fortune 100 retailer built a competitive landscape of the Beauty space and evaluated ~40 companies for inorganic acquisition.
- For ~$10B Beauty company, developed a comprehensive view of the Luxury & Prestige cosmetics market landscape including consumer-driven market segmentation, and opportunity identification in 8 market segments based on primary and secondary research
- Medical Devices: For a Fortune 500 leader in Medical Devices, created pricing strategy for Marketing department of $1B division through primary and secondary research
- Arts & Crafts: Revised procurement strategy for SVP of Procurement overseeing $300M budget and 50+ vendors, resulting in $14M savings
- Private equity: Performed diligence on 9 different acquisition targets (mostly consumer-facing organizations) through 1,000+ customer and expert cold-calls.
Expertise
Industries
- Agriculture
- Arts & Crafts
- Beauty
- Beverages
- Fashion
- Gardening
- Medical Devices
- Pharmaceuticals
- Retail
- Telecom
- Toys
- Vision Services
Project Types
- Growth Strategy
- Consumer Strategy
- Marketing
- Profit Improvement
- Pricing Strategy
- Due Diligence
Representative Clients
Companies
- Target (customer)
- Nestle
- Mars
- Kohl’s
- Walgreens
- Motorola
- Medtronic
- Express Scripts
- Shiseido
- Vera Bradley
- Wilton
- Burpee
PE Firms
- Anchor Partners
- Ares Management