Data and technology to transform marketing
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results.
For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
Maven was engaged by Acxiom to benchmark their cost structure against various competitors and business in similar industries and to evaluate the efficiency of the current organizational structure. Internal cost benchmarks were developed by comparing similar groups that differed by geography and customers served. Cost benchmarks to external organizations were developed thru interviews, research reports and financial analyses. The efficiency of the organizational structure was evaluated by analyzing the spans and layers throughout the company. The results of the various analyses were synthesized and recommendations for cost reductions and new budgets were developed.