In 2016, C&W was recapitalized in partnership with B12 Capital Partners.  Partnering with B12 Capital Partners enabled C&W to expand sales, grow in new markets and evolve its industry leading technology.

Maven partnered with the C&W and B12 executive teams to facilitate the development of a new growth strategy.

The development of the growth strategy was facilitated across four different meetings.  In the first two-day meeting the team brainstormed new growth opportunities and how to objectively prioritize the opportunities.  In the second two-day meeting, the team reviewed their own research and prioritized the top 4 opportunities.  In the third one-day meeting the team evaluated the business case for each opportunity and decided which opportunities to pursue going forward.  In the final one-day meeting the team reviewed and discussed the business plans for how to pursue those opportunities.