Belinda Li   

Senior Consultant

  • Founder, CiTTA Partnership
  • Associate Principal, Civic Consulting Alliance
  • Senior Associate, McKinsey & Co.
  • Manager, GE Healthcare
  • Senior Scientist, GE Healthcare
  • Research Assistant Professor, NYU School of Medicine
  • MBA, University of Chicago
  • PhD, Medical Physics, University of London
  • BA, Physics, University of Oxford

Representative Projects

  • Created a growth strategy for a social enterprise contract manufacturing firm (a ~$25M division of a ~$850M company)
  • Assessed market feasibility for a new B2C product idea for a traditionally B2B healthcare diagnostic company, followed by developing and executing a go-to-market strategy to bring product to market
  • Developed and piloted four new social enterprise business models for 25 diverse network affiliates of a ~$250M national nonprofit, with eventual nationwide impact on affordable, sustainable homeownership
  • Created a business model and business plan to scale a nationwide initiative in early childhood professional training for a ~$75M nonprofit
  • Conducted comprehensive and in-depth customer surveys as inputs into a market expansion strategy for a healthcare software company
  • Created 3-10 year strategic plans and implementation roadmaps for many nonprofits & higher education institutions, ranging in size from ~$1.5M to ~$1B
  • Conducted feasibility assessment and developed financial projections for new social enterprise ideas for established nonprofits, including a museum
  • Conducted market research & risk identification for a clean tech start-up
  • Led program management of the Chicago Climate Action Plan

Expertise

Industries

  • Education
  • Energy
  • Healthcare Services

Project Types

  • Growth Strategy
  • Strategic Planning
  • Business Modeling
  • Go-to-Market
  • Market Research
  • Social Enterprise

Representative Clients

Companies

  • PointClickCare
  • Coventry Diagnostics
  • Alliance Equipment
  • Cherokee Nation Industries
  • PowerenTech

Nonprofits and Public Sector

  • The Jane Goodall Institute
  • United Way for Southeastern Michigan
  • University of California Riverside
  • Museum of Science and Industry Chicago
  • NeighborWorks America
  • City of Chicago