Chris Donnelly   

Senior Advisor

  • Founder, TopFlight Ventures
  • SVP Strategy & Product, Oakley
  • Board Director, 2 public & 9 private
  • Director, Nike Subsidiaries
  • CEO, Jax Holdings
  • Manager, Bain & Company
  • MBA, Stanford
  • BS, Thermos Engineering, Harvey Mudd College

Representative Projects

  • Drove the innovation, R&D, supply chain, merchandising and consumer experience for $2.5B sports company
  • Led the omni-channel strategy and team for 450 retail door openings and $300M in digital sales transforming the consumer experience and segmentation
  • Built new customer segmentation for $1.1B marketplace focused on profitable growth: acquisition costs, lifetime value, referral economics
  • Built new brand positioning for a $300M on-line consumer goods brand.  Shifted to a premium, higher margin position with strong CLV and loyalty characteristics.
  • Rebuilt the strategy and shareholder economics for faltering $2.3B on-line retailer of household goods.  
  • Conducted due diligence, built shareholder value model, wrote IPO book for $100M Cannabis company
  • Built $20M real estate portfolio identifying properties, price, and operational priorities returning 22% annually.  
  • Complete overhaul of brand, consumer experience, and lifetime value for $200M cannabis portfolio.  Drove 30% CAGR over the next two years.
  • Due Diligence, negotiation, acquisition, and integration strategy for a $2.3B lifestyle footwear company and $250M Surf/lifestyle Brand

Expertise

Industries

  • Cannabis
  • Consumer Products
  • e-Commerce
  • Retail
  • Technology

Project Types

  • Consumer Experience
  • Growth Strategy
  • M&A Strategy
  • Product Innovation
  • Loyalty/Retention
  • Branding
  • Customer Segmentation
  • Due Diligence

Representative Clients

Companies

  • Nike
  • Oakley
  • Converse
  • Slang Worldwide
  • RedBubble
  • OverStock
  • Organa Brands
  • Skull Candy
  • Hurley
  • Bauer

PE Firms

  • Bain Capital
  • TPG Group
  • TopFlight Ventures