Uma Sethi   

Senior Advisor

  • Senior Principal, Founding Member, BCG Digital Ventures
  • Engagement Manager, McKinsey & Company
  • Americas Practice Manager, McKinsey Retail Practice
  • Founding Team, GlobalGiving.com
  • Advisor, Jaanuu.com
  • Engineer, Procter & Gamble
  • MBA, Harvard Business School
  • BS, Mechanical Engineering

Representative Projects

  • Developed a portfolio of investable new ventures for a major mattress company undergoing disruption. Newco outperformed top competitor by 80% in initial testing alone
  • For iconic denim brand, led team of 15 to re-engineer subscale e-commerce business. Drove 20% lift over plan within 5 months. Simultaneously re-imagined future state experience and defined new marketplace venture
  • For iconic retailer, designed personalized experiences in and around store to drive lifetime value. Solution leveraged new personalization platform.
  • Defined promotions strategy for $30 billion retailer, resulting in nearly $200 million in gross profit opportunity.
  • Redesigned and piloted new store format for a $30 billion multi-format retailer. Transformed layout, assortment and merchandising across key departments.
  • Developed $3 billion growth strategy for $4 billion multi-format specialty retailer. Analyzed customer segmentation, market trends and client capabilities to grow across existing formats and through new concepts
  • Led post-merger integration of sales and marketing functions following $1billion acquisition of CPG company

Expertise

Industries

  • Consumer Products
  • Financial Services
  • Healthcare Services
  • Restaurants
  • Retail

Project Types

  • Growth Strategy
  • Digital Innovation
  • eCommerce
  • Transformation
  • Design Thinking

Representative Clients

  • Large Mattress Brand
  • Iconic Restaurant Retailer
  • Iconic Denim Brand
  • Luxury Fashion Brand
  • Major High Tech Player
  • Top Pet Retailer
  • Major Telecom Retailer
  • Major Canadian Big Box Retailer
  • Multi-Format Specialty Retailer
  • Major Life Insurance Company
  • Top Australian Bank
  • Newegg.com
  • Chromadex