Representative Projects

• Developed a portfolio of investable new ventures for a major mattress company undergoing disruption. Newco outperformed top competitor by 80% in initial testing alone
• For iconic denim brand, led team of 15 to re-engineer subscale e-commerce business. Drove 20% lift over plan within 5 months. Simultaneously re-imagined future state experience and defined new marketplace venture
• For iconic retailer, designed personalized experiences in and around store to drive lifetime value. Solution leveraged new personalization platform.
• Defined promotions strategy for $30 billion retailer, resulting in nearly $200 million in gross profit opportunity.
• Redesigned and piloted new store format for a $30 billion multi-format retailer. Transformed layout, assortment and merchandising across key departments.
• Developed $3 billion growth strategy for $4 billion multi-format specialty retailer. Analyzed customer segmentation, market trends and client capabilities to grow across existing formats and through new concepts
• Led post-merger integration of sales and marketing functions following $1billion acquisition of CPG company